Animated+Web+Banner

What do your know about web banner ads? Compare and contrast a regular advertisement with a web banner? You have been asked to create an animated banner for a company and product of your choice. If you can't think of anything, create one for the NYC Chamber of Commerce to promote tourism in NYC. __ **Grading Rubric** __
 * Animated Web Banner ** – Create a simple Flash animation with a background image moving objects and music.
 * MOVIE GOAL: **
 * **text should be easy to read (not TOO slow or TOO fast) - but prominent! It should grow or blink but easy to read.**
 * follow instructions on banner size
 * use relevant and clear images/good quality - used images close to banner size
 * the message must be relatively brief,to the point and eye-catching (growing/shrinking/blinking/BOLD) and CLEAR. This not a regular advertisement but a web banner
 * It should end with your message clearly stated! The view must know exactly what you are advertising!!!!
 * Meeting all the above requirements=85-90
 * Instructions: **
 * 1) Open Flash
 * 2) View: typical web banner sizes.View examples of web banners
 * 3) **SELECT a typical web banner size** from step 2. **Set your stage to this size.**
 * 4) Use a **minimum of 2 images that are icons of NYC (or relating to your goal)** - **NOTE the pixel image size at the bottom left in Google: try to get images closest to the banner size** to preserve the quality of the image so you don't have to reduce the size too much.
 * 5) Go to **File-->Import** and get each of your images.
 * 6) If you don't have your Library task pane showing at right, Go to **Window--> Library** (this window will show your images).
 * 7) REMEMBER to put **EACH IMAGE BE ON ITS OWN LAYER!! Y**ou may have to covert each image to a graphic (convert to symbol-->graphic).
 * 8) REMINDER: Give each layer a meaningful name so you know what is on it and **lock the layers that you are not working on.**
 * 9) **Change the text messages (ad messages) at least twice** during the ad.
 * 10) Use techniques that you have learned so far in class to make it eye-catching and informative
 * 11) **For FULL CREDIT (100)** - Find out how, in Flash 8, to make your banner clickable. It should go to a relavant web page when you click on it.
 * 12) Go to File-->Publish Settings
 * 13) Check off only the **FLASH** **box to create a .swf file.**
 * 14)  Post your .swf file at the top of your **wikispaces animation page**
 * 15) **FOR PROJECT CREDIT:** Email me the link to your projects page: **dbutera2@schools.nyc.gov**
 * 16) [[image:dbutera-webdesign/NEW_YORK_CITY.gif caption="NEW_YORK_CITY.gif"]]
 * 17) [[image:dbutera-webdesign/banner.gif caption="banner.gif"]]